Business Connect - The finance behind football

Join this exclusive deepdive into the financial dynamics of football...

In the world of football, the action isn't just on the field. The real game often unfolds behind the scenes, where strategic decisions and financial investments shape the future of clubs and the industry as a whole. 

In our second edition of Business Connect, we invite you to explore the intricate financial landscape of football with us, alongside some of the most influential figures in Belgian football.

This event will tackle pressing questions that resonate beyond the sports industry:

> What's it like to actually run a football club? How is it different from running a business? 
> Why do leading corporations choose to sponsor football clubs? What drives them to become shareholders in a football club?
> What justifies the staggering sums paid in the transfer market?
> Should football clubs be profitable? And if so, how should they invest their financial gains?
> How do geopolitical factors and regional economies influence football club ownership and investment?​

These questions cut across multiple disciplines—marketing, economics, financial markets, and accounting - making this event relevant not just to football fans, but to all professionals and students in general.

Partners

The Business Connect is co-hosted by student association Capitant, the Antwerp Management School and the Faculty of Business and Economics.